How to Develop Marketing Strategy

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A successful marketing strategy must be tailored to your business and its needs

Developing a great marketing plan takes some time, focus, concentration, and pen and paper to start. This is a process that should be well thought out and even researched. Developing a great strategy is so crucial for the success of your business. It will take a few hours, at least two hours, to determine different aspects of your marketing strategy to ensure you are going in the right direction

How to Develop Marketing Strategy

  1. Determine the marketing strategy that works for you
  2. One thing that must be determined is what type of marketing strategy to use. Traditional marketing methods are still available, but now online advertising methods are more relevant these days in many facets. The use of radio and TV advertising are still great ways to market your products or services, but online marketing is many times more relevant and not as expensive as radio or TV.

  3. Choose your target market and audience
  4. The next thing to determine when creating your strategy is your target market (your audience). This could include geographic location, gender, race, or age. With this in mind, you must determine what is relevant to your audience, and how your products or services can meet their needs. This is so crucial because you can’t sell women products to men, for instance. Another example is that a prospect who lives in California, for instance, wouldn’t want to have a snow blower like a prospect in New York would. Having said all of this, you must know different buying patterns and trends of your target market.

  5. Perform a SWOT analysis
  6. After developing and implementing your strategy, you can perform analysis through Google Analytics to see how you are doing. You can also check your sales to determine your strengths, weaknesses, opportunities, and threats known as the SWOT Analysis.


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