How to Develop Marketing Strategy
A successful marketing strategy must be tailored to your business and its needs

When you start a business, one important step is making sure people know about it. Marketing is the best way to get the word out about your company. Many first-time business owners don’t know where to start. As you make a strategy for marketing your business, you can appeal to customers. Marketing helps every aspect of your business to thrive.

How to Develop a Marketing Strategy

  1. Start Simple
  2. Starting a business comes with a lot of tasks. A complicated marketing plan might be overwhelming and make it hard to succeed. Start simple by figuring out who your target audience is for the company. If your business sells a product, who will buy it? If you’re offering a service, who needs it? Make a list of the people who will become members of your target audience.

    After you know whom you’re selling to, the next step is figuring out the best way to get in front of those people. Your sales channel should be:

    • Scalable.
    • Worth scaling up.
    • Repeatable.

    If the sales channel you’re thinking about using isn’t all three of those things, it may not be worth the investment. It’s hard to scale up your business if you’re selling in a small market. For example, if your business will sell parts for a small number of aircraft, you might only have an audience of a few hundred customers. This channel probably isn’t scalable or worth scaling.

    A channel should be repeatable. This allows your business to keep growing, even if you aren’t doing all the legwork to grow it.

  3. Make a Step-by-Step Plan
  4. After you figure out your best channel, start making a plan of how you will reach the people in it. You should keep the step-by-step plan available to anyone in your company who will help with marketing. Some companies use Google Docs or other shared storage. The plan should be simple and easy to understand. Start with a goal, and then list the steps it will take to reach that goal.

    For example, one of your business goals might be to partner with a venture capital firm for money. You will need to start by reaching out to several firms. The next steps might be:

    • Creating a solid business plan to present to the firms.
    • Building a list of possible firms.
    • Finding contacts at each firm.
    • Scheduling meetings.
    • Creating samples of products for the meetings.

    With simple steps, the marketing plan doesn’t feel as overwhelming. Everyone involved can check things off as they go. It’s easier to succeed when the whole team is on the same page.

  5. Set a Budget
  6. Before you get too far into the planning process, make sure you have a set budget for marketing. Some methods of marketing cost a lot more than others. Putting a commercial on TV is going to be one of the most expensive. On the other hand, a printed flyer is more cost-effective, but the reach is limited.

    If you’re starting out with a small business, you probably don’t have a lot of money to spend. As long as you know what you have available, you can use the money more wisely. Online and social media marketing aren’t too expensive. No matter what your budget is, you can come up with a marketing strategy that fits.

  7. Decide on Methods and Communications
  8. In the past, marketing efforts were pretty straightforward. Most companies used printed materials. Larger businesses advertised on billboards or other signs.

    Today’s marketing landscape has changed. Social media and online presences are crucial for success. With social media, you can connect with your customers. Frequent and engaging posts keep people interested. It’s also easier to make your company feel more human.

    A website is a must for every business, large and small. Your customers will search for your business online. If they can’t find anything, this could have a negative impact on their opinion of the company.

    Your marketing plan needs to include information on how you will reach your customers. Many businesses use a combination of print and digital marketing. Whatever you choose, make sure the plan targets people at different stages of the buying cycle. Options include:

    • Social media posts.
    • Email blasts.
    • Printed flyers.
    • Outdoor ads (billboards and signs).
    • Web search targeting.

Starting a business is a lot of work, but it can really pay off. Successful entrepreneurs work hard and make the most of their resources. Many companies need equipment and tools to accomplish their tasks. Instead of spending a lot to buy the tools and equipment needed, save money and time by renting these items. At BigRentz, you can find a variety of options to help your business succeed.