BigRentz, the nation’s largest online equipment rental company, announced that Jim Arabia has been promoted to Chief Marketing Officer for continued strategic growth.
In this newly created position, Arabia will have enterprise responsibility for the company’s strategy, planning, and implementation of BigRentz’s marketing and customer retention initiatives as the company scales operations. Arabia is a growth-focused leader with strong marketing experience who most recently served as the Vice President of Marketing.
“Jim has implemented end-to-end marketing strategies, engineered customer success strategies, and has a track record of driving new business,” said Scott Cannon, Chief Executive Officer of BigRentz.
Despite COVID-19 and the associated obvious industry challenges to BigRentz, Arabia grew new customer segments by over 38% with customer acquisition costs hitting several all-time lows.
“He has the experience and expertise in branding and sales enablement that BigRentz and our customers continue to benefit from. The addition of Jim and Tom Belmont to the C-suite complement the talent and commitment of our team and they will be an intricate part to achieve our aggressive growth goals,” added Cannon.
BigRentz recently hired Tom Belmont as the new COO. Belmont will be responsible for the alignment and prioritization of company investments and ensuring operational excellence across the company.
