Signage

Signage Industry

Signage Industry Solutions

We understand that as a company in the signage industry, having high quality signage is useless without the proper equipment to hang it. However, with everything that goes into properly designing and manufacturing a sign, procuring equipment rentals is nuisance task to have on your plate.

That where BigRentz comes in. We can procure your rentals for you, whether you need a scissor lift for hanging low signs, a boom lift for hanging high signs, or a forklift for transporting and unloading signage materials. When you outsource your rentals to us, we handle all the backend logistics that come with your order, including communicating with the supplier to get you the equipment you need, when and where you need it.

Signage Industry
Signage Industry

Current State of the Signage Industry

Signs of all types and sizes permeate the environment we live in. They can be huge, bold, and flashy like the billboards dominating Times Square in New York City, or they be can as simple as an arrow on the side of a building signaling the direction travelers need to take. All signs, regardless of their appearance or size, have as their primary purpose the need to communicate a clear message in order to evoke a specific response from the audience. They are a vital part of daily life, and no society could function effectively without them.

The signage industry in the U.S. has grown steadily since 2013. It generates $16 billion in annual revenue and employs close to 110,500 individuals. It is expected to grow at an annual rate of 3.4 percent between now and 2023. The largest portion of this growth results from the manufacturing of digital billboards. The signage industry also produces retail store signs, video screens, neon signs, and nonelectric signs. Excluded from the signage market are signs produced from paperboard and printing paper.

Signage requires regular maintenance if it is going to remain in place for as long as possible. Faulty electronics, dirt, rust, and paint discoloration can obscure a sign’s message. The inability of a sign to communicate its message can lead not only to lost revenue but also to accidents and loss of life. As a result, businesses need to perform regularly scheduled maintenance on signage to ensure it is communicating clearly at all times.

Commonly Used Equipment in the Signage Industry

The billboards and other large signs that dominate our interior and exterior landscapes can’t be maintained or erected without the use of certain kinds of construction equipment. Businesses often install these signs well above the height of the average human so that they can be seen over long distances. As a result, various kinds of lifts, as well as other equipment, are needed to install and maintain them.

The following list describes some of the most common pieces of equipment used to put signs up and keep them clean:

  • Articulating Boom Lifts can elevate workers and materials to great heights, employing hydraulics to lift them up and down. Because the “boom,” or arm, has hinges, these lifts can maneuver around barriers that might make reaching a sign difficult. When a jib is attached, the range of the lift can be extended by as much as 6 feet. The fact that these lifts are mounted on wheels makes them easy to move side to side, in addition to forward and backward.
  • Electric Scissor Lifts provide an extremely stable platform that can lift personnel and heavy weights up and down. When they are folded down, a worker can move in and out of doorways, making these lifts perfect for installing and maintaining indoor signs. The fact that they can only move up and down doesn’t diminish their maneuverability and weight-bearing capacity. Electric scissor lifts come in a variety of sizes. Deciding which lift to use on a signage project will depend to a large extent on the weight of the load that needs to be elevated.
  • Forklifts are useful in the signage industry for transporting, loading, unloading, and stacking the materials and supplies needed to install large signs and billboards. With their heavy-lifting capacity and their excellent maneuverability, forklifts are especially useful on construction sites where heavy signs need are being installed as part of the building process.
  • Manlifts, also known as personnel lifts, provide a stable platform for lifting individual personnel and supplies to heights needed to service signs. They can be extended anywhere from 15 to 50 feet, making it relatively easy for a single worker to safely clean signs that a step ladder can’t reach. And because step ladders can be highly unstable and awkward to work from, manlifts offer a safer option to get this important work accomplished.
  • Storage Containers come in handy on exterior sign installation and maintenance projects that require as little as one day to as long as a month to complete. In addition to protecting equipment and materials during inclement weather, storage containers keep them secure overnight with the addition of a padlock or lockbox.
  • Lift Trucks can handle many of the functions that other types of lifts perform. However, they have the added ability to be able to move over long distances and carry extremely heavy loads. Sign installation companies use these trucks regularly to install and maintain large, outdoor signs and billboards.

Benefits of Renting Equipment Needed for Sign Installation and Maintenance

While the tasks involved in putting up and servicing signs are a vital part of any business’s success, these activities represent only a small portion of the operations a business is engaged in. Therefore, many company CEOs would probably not want to invest the money that would be needed to purchase heavy construction equipment. Renting it, on the other hand, is an option that makes a lot more sense.

Small sign installation and maintenance companies have to keep a sharp eye on costs in order to remain profitable, and they will probably need to purchase some equipment that they use on a regular basis. However, having access to heavy construction equipment would give them the ability to take on large sign installation projects that they wouldn’t be able to perform without it. Renting a large, articulating boom lift for a one-time project, for example, would require a fraction of the money needed to purchase one.

Sign installation companies aren’t the only businesses that can make use of this equipment. In fact, any business with signage can rent a manlift or electric scissor lift to handle sign maintenance that only needs to be accomplished a few times a year. And in many cases, companies can deduct the rental fees as a business expense.

Renting the construction equipment needed to install and maintain signage is a smart option that large and small businesses alike should consider. Contact BigRentz today to discover the wide selection it has to offer.

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