In the media and entertainment industries, having large equipment to set up venues and film events is imperative. Though important, procuring equipment rentals can be a dreaded task for a project manager who is also responsible for staging, props, videography, photography, casting, and every other aspect of venue setup and event production.
Outsourcing your equipment rental logistics to BigRentz can remove a big item from your to-do list. Our supplier partner network spans the country, so if you produce events all over, we can be your single source supplier. For example, you can rent a boom lift to shoot a game overhead in one state and a scissor lift to hang your game signage in another state during the same phone call. After you place your order, we handle all the rental logistics, such as communicating with the supplier and ensuring timely delivery and pickup.
As an entertainment professional, you understand the importance of creating remarkable video presentations to engage your audience. An aerial lift is an excellent tool that can help you take a film, television program, or another kind of video presentation to the next level. Shots captured by a camera mounted on an aerial lift can make a live music video or concert film pop and help sports fans see all the action of a baseball or football game, for example. It might sound like a left-of-center piece of equipment for a video shoot, but that’s exactly why videos created with them stand out from the pack.
Filming with an aerial lift, usually an articulating or telescopic boom lift, can help a sports channel capture the action on an entire field during an important baseball or football play. It can help a film company provide an aerial view of an urban jungle as the criminals zoom through the streets with the cops in hot pursuit, or help the viewer see a sweeping landscape through the eyes of a flying bird. But how does aerial filming work?
Aerial photography and filming require a specialized camera mount that adapts the boom, so the camera operator can capture the scene from any height. The camera operator and boom operator work together to determine the best height, angle, and depth for the aerial shots they want.
Aerial lifts can also help your company create experiential marketing campaigns. Sometimes called engagement marketing, experiential marketing is marketing that engages consumers directly and encourages them to interact or experience a brand and its evolution.
Experiential marketing differs from traditional marketing, which broadcasts advertising messages that consumers receive passively. Experiential marketers look to include consumers as active participants in the marketing process, as they feel this is the most effective way to create a bond between members of the public and the brands they consume. When these connections are formed, consumers are more likely to become loyal customers and brand advocates.
The sky is the limit when you’re using aerial platforms in experiential marketing campaigns. Examining other experiential marketing campaigns shows the innovative ways businesses use heavy equipment to take their advertising to the next level.
San Francisco-based makeup brand Benefit Cosmetics promoted the launch of its new GimmeBrow+ tinted eyebrow gel in London with an Extreme Brow Bar in April 2018. The cosmetics company transformed a scissor lift into a makeshift salon that treated guests to a complimentary brow wax, pampering, and styling with the new eyebrow gel. During their treatment, patrons enjoyed views of the London skyline and River Thames from the scissor lift, which elevated to 65 feet. Cosmetics fans squeamish about heights weren’t left out though. They could receive the same service closer to the ground during the one-day event.
Dinner in the Sky is a unique company specializing in intimate dinners held on aerial platforms attached to cranes that take diners, waitstaff, chairs, tables, food, and beverages 150 feet into the air. It has partnered with several leading brands, including American Express, BMW, and Jägermeister, to create experiential marketing campaigns centered around culinary events that their participants will never forget. Although Dinner in the Sky’s set-up is elaborate, the concept of dining in the air could also be achieved with a scissor lift on a much smaller scale.
While experiential marketing campaigns create unique memories for participants that connect them to the brands hosting them, their appeal doesn’t stop there. Experiential marketing campaigns create buzz on online news channels, social media, and other platforms. This kind of marketing is shareable, and it generates conversation. There is great potential for these kinds of campaigns to go viral. This ensures that the reach — and thus the potential benefit — of experiential marketing with aerial platforms goes far beyond those directly participating in the event.
Rather than purchasing an aerial lift, why not consider renting one instead? With more than 8,000 rental partners across the United States, BigRentz can supply a rental aerial lift wherever you’re shooting for a competitive price.
Aerial lifts are lightweight types of heavy equipment used across a variety of industries, including increasingly in the entertainment sector. There are two key types of aerial lifts: cherry pickers, sometimes called boom lifts, and scissor lifts.
Cherry pickers look a little like cranes, with articulated or telescopic arms coming from their decks. A small work platform sits at the end of the cherry picker’s arm. In some cases, this platform is large and sturdy enough to support a human operator. Small cherry pickers often can’t support this weight, though. They must be operated remotely from the ground. Operators control the arm’s movements and, in the case of self-moving cherry pickers, the movement of the lift itself.
Scissor lifts have much larger work platforms that can accommodate several people. An accordion or scissor-type lift mechanism raises the scissor lift vertically up in the air.
Self-moving aerial lifts have wheels on the base of their deck. Other aerial lifts may be mounted on another vehicle, like a truck or van.
Aerial lifts were traditionally powered by gas or diesel. However, newer electric aerial lifts are gaining popularity for applications unsuitable for heavy hydraulic lifts, like filming indoors.
There are a variety of aerial lifts with different-sized arms, which stretch anywhere from 30 to 180 feet in the air. They are also built to carry different weights. For safe aerial lift operation, you must weigh human operators and the equipment that will sit on the lift’s work platform to ensure the maximum recommended weight isn’t exceeded.
Boom lifts have a greater reach than scissor lifts, so they’re ideal for the most dramatic aerial shots, where getting as high as possible matters. However, scissor lifts have larger platforms and can hold more weight. They’re ideal when crews want human operators and assistants to directly guide the filming process.