How to Enhance a Small Business through Technology

How to Enhance a Small Business through Technology
Technology can give a small business the tools needed to compete in a big-business market

Technology is a part of almost everything that we do. Indeed, technology can be useful if it’s used the right way. After all, it can help us find directions to places we need to go, reconnect with old friends, and turn on the lights for us when we’re at home. Discover six ways you can enhance a small business through technology.

How to Enhance a Small Business through Technology

  1. Create an Online Calendar System
  2. Your business can be strengthened by keeping everyone involved in upcoming events and jobs. Without technology, you would have to let each employee know individually of any upcoming appointments or meetings. An online calendar system can let you record and track any upcoming meetings, appointments, deadlines, reminders, new job requests and more. Since all the details can be found online, your employees can also have access to this calendar and stay up-to-date on any events or appointments.

  3. Build a Great Website
  4. Make sure you have a professional and helpful website for your small business. Having a website increases your business visibility in search engine results. Making sure your website is organized well and includes simple navigation will encourage possible clients to stay on your site to learn more about your business offerings for their needs. Any business can create a website using simple web design templates and customize the content based on their offerings of products and services. Be sure your site also displays and functions well on mobile devices.

  5. Make Filing Documents More Efficient
  6. Technology makes it possible to file, store, and save important documents related to your business. When you have electronic files, you don’t have to keep hard copies of paper documents you collect as you go about your work.

    While you can keep hard copies of important business documents, you can also create digital records of them by scanning them into a computer system and saving them onto a hard drive or using cloud storage. Filing documents online or onto an external storage device also allows you to share documents with others. Digital files also allow you to more easily find certain documents later when you need them.

  7. Process Faster Payments
  8. Since online shopping has become a popular way to shop, consumers have many ways to make payments online. Using an online payment option can improve your business more than you may think. Without an e-commerce platform, businesses can limit themselves to how much revenue they can make based on product sales. Lack of revenue can affect other areas of business, such as payroll.

    With online payments, you don’t have to mail an invoice and wait for a check to arrive in the mail. You can invoice customers directly, and they can make their payments immediately.

    If you are getting your money faster, you can pay your bills, pay your employees, and move on to other jobs at a faster pace. Online payments can enhance your business operations since they can offer you more financial security for your company.

  9. Boost Your Customer Service
  10. One key to running a successful business is having high-quality customer service. With technology such as virtual assistants, good customer service is easy to put into action. You can set up a chat system on your company’s website that lets clients speak with someone from your company and ask questions. You can also provide email addresses and phone numbers of customer service representatives on your company’s website. This availability can help your customers feel taken care of and can improve your business’s reputation.

  11. Put Time-Tracking Software Into Place
  12. As helpful as technology is, it can also lead to distractions if you don’t use self-control. For example, opening Facebook or Instagram to check their feeds can waste productive time. One way you can reduce the chances of wasted time is by using time-tracking software for your employees. Using this software will help you determine where you and your employees are spending most of your time. Once you do, you can make changes that will help you and your team be more productive throughout your day.

Time-tracking software can also help businesses such as small construction companies. When you need to rent equipment to finish a job, you can use time-tracking software to record how long you’re renting the equipment and how long your crews are spending time using equipment on job sites.

Technology offers useful tools for many business professionals. By applying the six tips outlined above, you can enhance your small business in many ways that will help you continue to grow your company and build future success.


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