What Is America Building When Stuck at Home According to Google
The recent state of the world pushed many Americans to spend most of their time at home. Since family visits to the park and all-day shopping trips were out of the question, many Americans turned to DIY projects to fill in their time.
Unsurprisingly, home improvement stores saw a rise in customers. Lowe’s reported an 11.2 percent same-store sales surge in the first quarter of 2020 and Home Depot reported a 6.4 percent increase. Many local news outlets also reported a growing interest in home improvement projects in all parts of the country from Travis County, Texas to Louisville, Kentucky.
We did a deep dive a couple years ago to find what Americans were building in 2018. With all of the buzz surrounding home improvement projects this year, we wanted to know what Americans were building during the first few months of quarantine.
To find out, we used SEO analysis tool Ahrefs to identify the top “how to build” Google searches and analyzed their popularity on Google Trends between March 1, 2020 and June 1, 2020 to see which states were most interested in these top building projects.
What Did Americans Build?
To start, we looked at the top “how to build” searches with the highest average number of searches per month. Then, we ran each of these through Google Trends to find the state that searched for these projects the most.
Decks were America’s top home improvement project with houses as America’s second favorite, sheds coming in third and retaining walls coming in fourth. We also found a few interesting insights:
– Outdoor projects dominated the list with 15 outdoor projects compared to only 4 indoor projects
– Backyard amenities like fire pits and pergolas were high on the list
– Animal houses including bat houses, chicken coops and dog houses were popular choices
Fences and Sheds Were Top Projects For Most States
We also wanted to see what the most popular projects were for each state. We used Google Trends to dive into each state’s top home DIY project. We omitted three popular searches, “how to build a deck,” “how to build a house” and “how to build a wall” since their high popularity made them outliers and skewed our overall data.
We learned that the majority of the country was split between building a fence or a shed. Western and central states mostly preferred fences while eastern states mostly preferred sheds. Looking closer at the data, we can see that interest in building a shed increased by 14.8 percent over time between March and June. This is a 5.28 percent increase from the previous three month period between November and February.
There were also a few states who preferred other projects or had two top projects:
– Utah and Vermont were tied for fence and shed
– Ohio was tied for fence and steps
– Kentucky’s top project was a table
– Mississippi’s top project was a porch
Most Interesting Projects During the Pandemic
In addition to home improvement projects, we saw that Americans were interested in building many other things at home. Some of the popular non-home improvement DIYs included PCs, boats and go karts.
We found Americans were also interested in building things in video games. Minecraft projects were especially popular since Americans were looking into building things like houses, nether portals and end portals in the game. Looking at Google Trends, we saw that many Animal Crossing fans were looking up how to build a bridge.
Seeing what Americans built gives us one glimpse into how we chose to occupy ourselves at home. Many Americans might have gone this route as a way to stay busy and spend time in the fresh air. For others, it may have been the opportunity to finally tackle DIY projects they’ve put off.